UK graduate employers must pay attention to how they are perceived and the benefit packages employees want, according to new research by LinkedIn.

The research found that no amount of money could tempt many graduate employees into considering a role at a firm with a poor employer brand.

Attracting graduate talent

More than half (53%) of those surveyed in LinkedIn’s Winning Talent research – a report which takes into account factors which are influencing graduate choices regarding where they would like to work – said they would rule out accepting a job offer from a firm with a bad reputation for the following:

  1. Dysfunctional teams
  2. Poor job security
  3. Poor leadership

Moreover, negative opinions from previous or current employees have a huge effect on whether a graduate would accept the role.

The research also found that offering flexible benefit schemes and perks were the most valued aspect for prospective young talent.

Meanwhile, 36% of employees said that flexible working hours would make them consider accepting a role.

Benefit schemes are the top driver

The report therefore highlights that the overall culture of a business is a huge factor when it comes to attracting graduate talent.

Chris Brown, Director of LinkedIn Talent Solutions UK, said the research highlights that a poor employer reputation doesn’t just make it harder to find the best talent in the industry, but it can also impact upon the firm’s bottom line.

Finding the most talented individuals in the sector remains the top priority for many employers. However, it’s the communication of benefit schemes that is the main driver when it comes to graduate choosing to accept a role, he added.

Furthermore, with 17% of graduates saying they would take a new job with a company who offered increased job security and professional development, it’s time for employers to offer what this group of professionals are looking for.